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Case studies
Before we offered this to anyone, it ran inside working contractors: Tuck GC and JP Companies, at two different sizes. Below those stories are our first two contractor website rebuilds.
Most firms selling to contractors have never run a contracting company. We have. Both companies rebuilt the way they work before we turned it into a service. The same approach held up for a smaller design-build shop and a high-volume concrete operation.
Tuck GC: design-build general contracting
The business: a smaller, design-build general contractor in Northern Virginia handling more complex concrete, hardscaping, stonework, and carpentry projects.
The challenge: the craft was never the problem. The drag was everything around it: permit drawings, lead intake, scheduling, and the bids and contracts that pile up after a twelve-hour day in the field.
What we did:
- Permit drawings. VDOT permit drawings were drawn by hand: four hours or more of work apiece, dozens of times a year. We built an automated process where a few data points and the original survey are dropped into the customer folder, and AI produces the drawing. A task that used to eat half a day became a near-immediate one.
- A custom CRM. We built a CRM in Google Sheets tied into Google Contacts and Google Drive, automating lead intake and appointment scheduling so nothing is entered twice and nothing slips through.
- Contracts, two ways. Simple jobs like driveways use locked, tab-through templates that turn a multi-hour contract into a few minutes. Larger design-build contracts are generated by dictating a short brief to AI and getting a finished draft back.
- The website. Before the current site, Tuck GC got almost no free leads from Google. The site launched in March 2026 and has averaged 29 leads a month over the past six months, all from organic Google search, with no paid advertising.
The result: the work that used to get pushed to “another day” now turns around in under 24 hours, and closing rates rose by roughly 50%. The business runs tighter and captures more of the leads it earns — without the owner working later into the night.
JP Companies: high-volume concrete
The business: a larger mid-size concrete company running high volume — one to two jobs a day, day in and day out — with constant coordination across crews, concrete pours, delivery trucks, and outside parties.
The challenge: at that pace, the hard part is moving a large volume of information and keeping every job coordinated without dropping a ball.
What we did: the same playbook as Tuck GC, scaled for volume. AI runs through the day drafting emails, contracts, and routine documents; a custom CRM keeps the high flow of jobs and customers organized; and the website was reworked with AI to bring in more leads. The emphasis here is less on any single task and more on handling scale: keeping a fast, high-volume operation organized and moving.
An honest note: these are our own companies, and the results above reflect the specific work we put in. Every business is different, and we do not promise a particular number. What we can say is that we have done this inside our own operations first, at two different sizes, and that is the experience we bring to yours.
Recent rebuilds: preliminary numbers
Our first two client sites were rebuilt ahead of any signed contract, on Signet’s own time, so each owner could see the new site before deciding. Both are finished and on private preview links, not yet live. Speed scores are from Google’s Lighthouse tests on each home page, old site against new.
JK General Contractor — Chantilly, porches, decks and patios
What we did: moved jkgen.com off Duda, a hosted site builder run by an outside agency, onto hand-built HTML5 in the company’s own logo, colors and fonts. 24 pages, six of them new, with new copy throughout, 57 of the company’s project photos in nine albums, a search title and description on every page, and every old page address kept. We also found and fixed problems on the old site: a page hidden from Google, 17 of 18 page titles naming only one town, and the wrong phone number in the details Google reads.
What we invested: the full Phase 1 build, done over two days in October 2026, before the owners signed anything. Where it stands: finished and waiting on the owners’ review. Next come launch, business email and the lead form; Phase 2 and Growth are theirs to choose.
JP Companies — high-volume concrete
What we did: moved the site off WordPress, Elementor and a stack of plugins onto hand-built HTML5 that looks the same on purpose: every page matched to the old site, the company’s words and page addresses kept. 58 pages, including 31 blog posts and a gallery of 195 photos, with structured data on every page and every one of 628 old addresses checked.
What we invested: the full rebuild, finished in about 24 hours of build time in October 2026 with AI build tools, checked page by page by a person. Where it stands: finished on preview. Before launch come the last image redirects, the form, analytics and the domain switch.
These are early numbers from preview builds. Leads and search results come after launch, and we’ll report them here when there’s a real record to show.