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Contractor website and marketing prices
Standard work has a fixed price. Anything custom is quoted in writing before we start. One-time fees are due when you sign; monthly fees are billed in advance.
How much does a contractor website cost?
At Signet Workflow, a contractor website costs $1,000 to build and $250 a month to run, and the full build for search is another $1,000. Growth, the weekly program that builds search results, is $1,000 a month in place of the $250. Everything else on this page is an add-on at a fixed price.
| Service | One-time | Monthly |
|---|---|---|
| Phase 1: website build, your site moved onto our HTML5 engine as is | $1,000 | — |
| Phase 2: full build for search: targeting interviews, city research, new text and title tags | $1,000 | — |
| Website: web hosting, business email and your lead form kept working | — | $250 |
| Growth: Website plus the weekly program (Phase 2 required) | — | $1,000, in place of the $250 |
| Client portal and CRM, as is | $2,500 setup | $250 |
| Google Ads management | $500 setup | $500, plus at least $1,000 in ad spend paid to Google |
| Extra pages: any new page beyond your plan, such as a new service or town page | $250 each | — |
| Posting a rendering you made | $50 each (Growth includes four a month) | — |
| A rendering we make from your design | $250 each | — |
| Rendering engine, set up in your Claude account | $1,500 | — |
| Pricing and contract systems, as is | From $2,500 | — |
| Custom work and extra hours | $125 an hour | — |
Growth with the client portal and Google Ads, our top level, is $1,750 a month, plus at least $1,000 a month in ad spend paid to Google.
Your first year
- Website with a Phase 1 build: $4,000, then $3,000 a year
- Website with both build phases: $5,000, then $3,000 a year
- Growth (both phases): $14,000, then $12,000 a year
- Growth with the client portal: $19,500, then $15,000 a year
- Growth with the portal and Google Ads: $26,000, then $21,000 a year, plus at least $12,000 in ad spend paid to Google
Two build phases
Phase 1 moves your current site onto our engine as is: the same look and content, fast on phones, hosted by us, with your business email set up and every lead from your form landing in your Gmail.
Phase 2 is the full build for search. We interview you about the services you want more of and the towns you want to win, research each town, and rewrite every page, title tag and description around a written search plan you approve. Growth requires Phase 2, because the weekly work runs on that plan.
Website or Growth
| Included | Website | Growth |
|---|---|---|
| Phase 1 build: your site on our fast HTML5 engine | Yes | Yes |
| Phase 2 build: targeting interviews, city research, new text and title tags from a written search plan | Optional | Required |
| Web hosting, security and backups | Yes | Yes |
| Business email set up, with your Gmail kept working | Yes | Yes |
| Lead form to your business Gmail | Yes | Yes |
| Google setup: Business Profile, Analytics, Search Console, YouTube | — | Yes |
| Edits you request | Up to 2 hours a month | Up to 3 hours a month |
| Project page: one finished job, its service and town | — | One a week |
| YouTube: your video posted to your channel and your site | — | One a week |
| Search upkeep: positions tracked against your search plan, fixes, titles kept current | — | Yes |
| Google Business Profile posts | — | Two a month |
| Review requests and tracking | — | Yes |
| Your renderings posted to unlisted pages | $50 each | Four a month, then $50 each |
| Monthly report and planning call | — | Yes |
| Monthly price | $250 | $1,000 |
| Term | Month to month | 12 months, then month to month |
Costs you pay directly
We don’t mark these up.
- Your domain renewal
- Google Workspace, priced per user by Google, depending on your plan and add-ons
- Ad spend, if you add Google Ads
- Payment processing fees, if you take payments through the portal
- A Claude subscription in your company’s name, if you add the rendering engine or a pricing and contract system
- The form service’s paid plan, only if your form outgrows the free plan
Terms in brief
Website runs month to month. Growth runs 12 months from its start, then month to month. The client portal and Google Ads run month to month. The signed agreement sets the full terms, and we give 60 days’ notice before changing a month-to-month price.
No promised results. These prices buy the work, reported every month, not a ranking or a lead count; those also depend on your reviews, market, competition and Google.
Frequently asked questions
Can I start with just a website?
Yes. Every client starts with a website build and the Website level at $250 a month, month to month. You can add Phase 2, Growth, ads or the portal later on a one-page Order Form.
Why does Growth require Phase 2?
The weekly pages and videos are aimed at the services and towns in your written search plan, and Phase 2 is where that plan is made. Without it, the weekly work has nothing to aim at.
Is there a long contract?
Website, the client portal and Google Ads run month to month. Growth runs 12 months from its start, then month to month. One-time fees are due when you sign.
Do you mark up ad spend or Google Workspace?
No. You pay Google directly for ads and Workspace, from your own account. We never pay or mark up ad spend.
What does custom work cost?
Anything outside a standard service is quoted in writing before we start, at $125 an hour or a fixed price. Anything added along the way is a written change order.
Want the numbers for your company? Call (703) 261-9060 or send a message.