Google Ads management for contractors
Search results take months to build. Ads can put your company in front of homeowners who are searching right now, often within days of launch. You pay for each click, and your monthly report shows what each lead cost.
Setup, $500
- A Google Ads account in your company’s name, billed to your card, with Signet as manager
- Conversion tracking for form leads and calls that come from ads
- Up to three campaigns for the services and towns in your search plan, with keywords, ads and excluded searches
- A plan for which pages of your site each campaign sends people to
Setup takes 1 to 2 weeks. Leads can start in the first weeks, and costs settle as the campaigns learn.
Each month, $500
- Bids, keywords, excluded searches and ads reviewed and adjusted at least twice a month
- The budget split adjusted between campaigns, within the total you approve
- A short monthly ads report: cost per lead, leads by service, and what changed. On Growth, it’s part of your monthly report.
Your ad budget
You set the monthly ad budget, at least $1,000, and pay Google directly. We never pay or mark up ad spend, and we won’t raise the budget without your written OK. Google controls ad approval, placement and pricing. We may pause an ad or campaign that breaks Google’s rules or wastes money, and we’ll tell you why.
How much do Google Ads cost a contractor?
With Signet Workflow, Google Ads management is $500 to set up and $500 a month, and you pay Google directly for the clicks, with a budget of at least $1,000 a month. What a lead costs depends on your trade, your towns and the competition; once the campaigns have run, your monthly report shows that number for each service.
Which searches should a contractor pay for?
The ones that turn into jobs you want. Signet Workflow builds the first campaigns from your search plan: the services you want more of, in the towns you can reach, with searches you don’t want (job seekers, do-it-yourselfers, other trades) excluded. Your monthly report shows which searches brought leads, and the budget follows them.
Why ads and search work together
Ads bring leads sooner, while your site builds its standing in Google over about a year. The two feed each other: ads show us which searches turn into jobs, so we aim your weekly Growth pages at them, and the customers they bring leave reviews and come back searching for your name.
Google Ads runs month to month, with 30 days’ notice to end it. Growth with the client portal and Google Ads is $1,750 a month, plus your ad budget.
No promised results. Google decides where ads show and what clicks cost, and results depend on your market and competition. We commit to the work and report every lead and its cost.
Frequently asked questions
How much should I spend on ads?
At least $1,000 a month, paid to Google from your own card. The first weeks run on a test budget to learn which services and towns bring leads and what each one costs; the money then moves to what works. We never raise the budget without your written OK.
Do ads help my Google rankings?
Not directly; Google keeps ads and search rankings separate. Ads help the long game in other ways: they show which searches turn into jobs, so we aim your weekly pages at them, and the customers they bring leave reviews.
Who owns the ad account?
You do. The account is in your company’s name and billed to your card, with Signet as a manager. If you end the service, we remove our access and the account and its history stay yours.
Do you run Facebook or Nextdoor ads?
Google Ads is our standard service. Ads on other platforms can be quoted as custom work.
How soon can Google Ads start?
Signet Workflow sets up the account and campaigns in about 1 to 2 weeks. Leads can start in the first weeks, and the cost per lead settles as the campaigns learn.
Want leads before your search results build? Call (703) 261-9060 or send a message.