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Contractor SEO: the Growth program
The same system that runs Tuck GC: each week we publish a page about one of your finished jobs and post one of your videos, aimed at the services and towns you want to win. $1,000 a month, including hosting.
Google ranks a contractor’s site higher as it watches the site grow: new pages about real jobs, videos, reviews and more visitors. Growth builds that record every week. Over a year, that’s up to 52 project pages and 52 videos about your own work. How it has worked for Tuck GC is on the case studies page.
What we do each month
Everything in the Website level, with up to 3 hours of changes a month instead of 2, plus:
- Project pages. One a week: a page about one finished job, its service and town, written from your photos and notes and aimed at your search plan.
- YouTube. One of your videos posted each week to your channel, with a title, description and link to your site, and added to the matching page.
- Search upkeep. Search positions tracked for the services and towns in your plan, problems Google reports with your site fixed, and titles and descriptions kept current.
- Google Business Profile. Two posts a month using your photos, hours and services kept current, and suggested replies to new reviews.
- Reviews. A review link and request message for you to send after every job, and new reviews tracked each month.
- Renderings. Up to four renderings a month you supply, posted to unlisted pages to send to your customers.
- Monthly report and call. Leads, calls, traffic, search positions, Business Profile activity, reviews, the work we did and what you supplied, with a 30-minute call to plan the next month.
- Search plan reviews with you at months 3, 6 and 12.
Growth also includes Google setup: your Business Profile connected, Analytics, Search Console and a YouTube channel for your business, all in your company’s name.
Your side of the program
Every weekly page and video starts with something you send. Your monthly report puts your side next to ours, so both are easy to see.
- Photos and a line or two of notes from each finished job, dropped in your shared Drive folder.
- One short video a week; your phone is enough.
- A review request to every customer, with the link we give you.
- A reply to every new lead the same business day.
- New pages and changes approved within five business days.
Your first year
| Phase | When | What happens |
|---|---|---|
| Launch | About 4 to 6 weeks | Targeting interviews, search plan approved, site written and built, preview, then launch |
| Groundwork | Months 1 to 3 | Business Profile tuned, review requests going, a page and a video every week |
| Build-out | Months 4 to 6 | Pages keep adding up, search data shows which pages work, and the plan is adjusted to match |
| Second half | Months 7 to 12 | Up to 52 project pages and 52 videos, search plan reviewed, then month to month |
How long does SEO take for a contractor?
About 12 months for the full result. Google ranks a contractor’s site higher as it sees a steady record build up: new pages about real jobs, videos, reviews and more visitors. On Signet Workflow’s Growth program you’ll see early signs well before then, such as your pages showing up in searches and more Business Profile activity, and every lead and call is in your monthly report.
How is Growth different from an SEO retainer?
You can see the work. A typical retainer is a monthly fee and a report. Growth is a page and a video about one of your finished jobs every week, aimed at a written search plan you approved, plus review requests and Business Profile posts. Over a year that adds up to as many as 52 project pages and 52 videos on your site and your channel, and they stay yours if you leave.
Price and term
$1,000 a month, in place of the $250 Website fee. Growth requires the Phase 2 build for search ($1,000), because the weekly work runs on its search plan. It runs 12 months from launch, then month to month. Growth with both build phases is $14,000 for the first year, then $12,000 a year.
No promised results. Growth commits Signet Workflow to the weekly work and a monthly report. Rankings, lead counts and ad results also depend on your reviews, your market, your competition and Google, so they can’t be promised.
Frequently asked questions
What if I don’t send photos or a video one week?
Items that depend on your materials are skipped for that week, with no change to the fee, and aren’t made up later. The program works when the photos, notes and video keep coming.
How soon will I see results?
Plan on about 12 months for the full result. Early signs, such as your pages showing up in Google and more Business Profile activity, come well before that, and your monthly report tracks every lead, call and visit.
Why is there a 12-month term?
Search results build over a year, and the weekly work is planned around that. After 12 months, Growth runs month to month.
Does Growth include ads?
No. Google Ads is a separate add-on, and it can start any time after launch. Growth with the portal and Google Ads is $1,750 a month, plus your ad budget.
Is the Growth program the same as SEO?
Growth is Signet Workflow’s SEO program for contractors, built around weekly job pages and videos rather than a monthly report alone. It includes search upkeep, Business Profile posts and review requests, and it requires the Phase 2 build for search.
See whether Growth fits your company. Call (703) 261-9060 or send a message.