Websites and lead systems for electricians
Homeowners hire electricians for safety and code as much as price, and they read before they call. We build a site that shows your license, your work and the services you want to grow, in the towns you want to cover.
A homeowner buying an electric car searches “EV charger installation Ashburn” and opens three sites. One loads slowly, one is a single page listing every service, and one has a page about charger installs in Loudoun with photos of real panels. That last one gets the call.
The searches worth winning
Electrical work has a few high-value searches that grow every year:
- Panel upgrades and service changes, often tied to a renovation or an older home.
- EV charger installation, usually searched with a town or a car brand.
- Whole-house generators and standby power.
- Lighting, recessed lights and smaller service calls.
In the targeting session you choose which of these you want more of. Each gets its own page, written around that service and the towns you name.
What we build for electricians
- A fast website. A hand-built HTML5 site with a page for each service you want to grow, your license class and number where you approve them, and a short estimate form on every page that lands in your Gmail.
- A page and a video every week. A 200-amp panel swap in Herndon, a charger install in a Leesburg garage: each finished job becomes its own page and video, with your photos of the work.
- Reviews and your Business Profile. A review link to send after every job, review tracking each month, and Business Profile posts that keep your listing active between jobs.
- Google Ads. Campaigns for the services with the best margins, such as panels, chargers and generators, rather than every electrical search in the region.
- The client portal. Every estimate tracked with a status, contracts signed online, and appointments booked onto your Google Calendar, so no bid sits forgotten.
Your part
Before-and-after photos of panels and installs, a few notes on each job, one short video a week, review requests, and same-day answers to leads. Anything we publish about your license, insurance or experience comes from you, and you approve it first.
What does a website for an electrician cost?
An electrician’s site from Signet Workflow starts with the $1,000 Phase 1 build and the Website level at $250 a month, which covers hosting, business email and the lead form. To be found for panel upgrades, EV chargers and generators in particular towns, add the Phase 2 build for search ($1,000) and Growth at $1,000 a month, which replaces the $250. Google Ads costs $500 to set up and $500 a month, plus at least $1,000 a month you pay Google directly. We don’t promise rankings or lead counts. Every add-on is on the pricing page.
What should an electrician’s website have?
Separate pages for the work that pays: panel upgrades, EV charger installs, whole-house generators, service changes, lighting and remodel wiring. Each one should say who it’s for (an older house on a 100-amp panel, a new electric car in the garage), show your own installs, and say that you pull the permit and handle the inspection, if you do. Put your license number where a homeowner can find it. People hiring an electrician check, and a page that shows it saves you the question on the phone.
Common questions
Will you put my license number on the site?
Yes, if you want it there. Anything we publish about your license, insurance or warranty comes from you and goes live only after you approve it.
Can you target EV charger and generator work?
Yes. Those are services you can pick in the targeting session. Each gets its own page, and Growth adds pages about your real installs over time.
How do I keep track of all my estimates?
On the Website and Growth levels, leads land in your Gmail. The client portal adds a list of every lead and job with its status, and online contract signing.
Can Signet Workflow build pages for EV chargers and generators?
Yes. In the targeting session we pick the services you want to grow, and Signet Workflow writes a page for each one, aimed at the towns you name. Growth then adds a page about one of your finished installs every week.
Should my license number be on my website?
Yes, where homeowners can see it. Signet Workflow puts your license and insurance details on the pages where people decide, after you confirm them; anything the site says about your license comes from you.
Panels, chargers, generators: tell us which ones you want more of. We’ll review your site with you and put a proposal in writing. Call (703) 261-9060 or send a message.
Other trades: Plumbers · HVAC companies · General contractors · Garage door companies