Websites and lead systems for plumbers
Plumbing work comes in two kinds: the call that has to be answered today, and the planned job a homeowner researches for a week. We build the site and the Google presence that win both, in the towns you want to work.
A water heater fails on a Saturday. The homeowner searches on a phone in the basement, taps the first plumber whose page loads and whose number is right there, and calls. Your site has a few seconds to show up, load and make the call easy.
How homeowners find a plumber
Plumbing searches split between urgent and planned, and each needs its own page:
- Urgent: “emergency plumber near me”, “burst pipe repair Reston”, “no hot water”.
- Planned: water heater replacement, tankless conversions, sewer line work, bathroom rough-ins, repiping older homes.
- Your name: past customers searching for the plumber they used last time.
In the targeting session we pick which of these you want more of, and which towns, and every page title and description is written to match.
What we build for plumbers
- A fast website. A hand-built HTML5 site that opens fast on a phone, with your number on every page and taps on it counted. A separate page for each service you want to grow, and an estimate form that lands in your Gmail.
- A page and a video every week. Each finished job you send, such as a tankless install in Vienna or a sewer line in Falls Church, becomes its own page and video aimed at that service and town.
- Reviews and your Business Profile. A review request you send after every job, and two Business Profile posts a month from your photos. For a plumber, the map listing often brings as many calls as the site.
- Google Ads. Campaigns for the urgent searches you want, limited to the hours and towns you can cover, so you pay for calls you can answer.
- The client portal. When the calls pile up, every lead and job in one list, appointments on your Google Calendar, and payments into your own PayPal account.
Your part
Photos and a line or two of notes on each job, a short phone video a week of work you’re proud of, a review request to every customer, and an answer to every lead the same business day. Plumbers who answer fast win the urgent calls; the site only gets them to your phone.
What does a website for a plumbing company cost?
Signet Workflow builds a plumber’s site for $1,000 (the Phase 1 build) and keeps it running for $250 a month: hosting, business email and the estimate form. Most plumbers who want more water heater, repipe and sewer work add the Phase 2 build for search, another $1,000, and then the Growth program at $1,000 a month in place of the $250. Emergency ads are a separate add-on: $500 to set up and $500 a month, with your budget paid to Google. Search results take about a year to build; ads can ring the phone within days. We don’t promise rankings or lead counts. Every add-on is on the pricing page.
What should a plumber’s website have?
A phone number a thumb can hit from the top of every page, and a page for each job you want more of. Homeowners searching “tankless water heater installation” want to land on a page about tankless installs, with your photos, the towns you cover and how a visit works, not on a home page that lists twenty services. Add the hours you take emergency calls, whether there’s a trip charge, and a short estimate form for the jobs that can wait until Monday. Reviews that mention a named tech and a fast arrival do more than any slogan.
Common questions
Can the site help with emergency calls?
The site puts your number on every page, loads fast on a phone and shows the towns you cover. Ads can put you at the top for emergency searches within days. Answering the phone is still the part that wins the job.
Do I need field-service software?
Not to start. Leads land in your Gmail on the Website and Growth levels. When you want every lead and job in one place, the client portal is $2,500 to set up and $250 a month.
Will you write about my actual jobs?
Yes. On Growth, each week’s page is written from the photos and notes you send about one finished job, its service and its town.
Does Signet Workflow work with plumbers outside Northern Virginia?
Yes. Signet Workflow meets plumbers in person across Northern Virginia, Washington, D.C. and nearby Maryland, and works remotely with plumbing companies anywhere else. The site is built around the towns you serve, wherever they are.
Can I limit ads to the hours I take calls?
Yes. Signet Workflow can schedule your Google Ads to run only in the hours and towns you can cover, so you don’t pay for calls you can’t answer.
Tell us which plumbing jobs you want more of and where. We’ll look at your current site and Business Profile with you and send a written proposal. Call (703) 261-9060 or send a message.
Other trades: HVAC companies · Electricians · Garage door companies · Roofers