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Websites and lead systems for general contractors
A general contractor sells trust over a long decision. Homeowners want to see finished projects like theirs, understand the process, and feel sure before they sign. We build the site and the system that carry them there.
A couple planning an addition spends three weeks reading contractor sites at night. They narrow it to two companies. The one with project pages from their own town, clear steps and a rendering of what their addition could look like gets the meeting.
How homeowners choose a GC
General contracting searches are slower and more specific than most trades:
- Additions, basements and whole-floor remodels, searched with a town name.
- Kitchens and bathrooms, usually researched with photos.
- Whole-house renovations of older homes, planned over months.
- Your name and reviews, checked again before the first meeting.
In the targeting session we choose the project types you want more of and the towns you want to win, and each gets its own page.
What we build for general contractors
- A fast website. A hand-built HTML5 site with a page for each project type you want to grow, galleries of your own work, and an estimate form that lands in your Gmail. Our first client is a general contractor, and its home page went from a phone speed score of 81 to 100.
- A page and a video every week. Each finished project becomes its own page and video, so a homeowner in your target town finds a job like theirs, close to home.
- Reviews and your Business Profile. Review requests after every project and Business Profile posts with your photos. For long, expensive jobs, reviews carry a lot of weight.
- Google Ads. Campaigns for the project types you want, kept tight to your towns, since a GC lead is worth far more than a click.
- The client portal. Every lead and project in one list, with renderings and documents on each customer’s page, contracts signed online and payments into your own PayPal account. Add the rendering engine to show customers their project before you build it.
Your part
Photos at each stage of a project, a few notes on the scope, a short video a week, review requests at the end of each job, and same-day answers to leads.
What does a website for a general contractor cost?
A general contractor’s site from Signet Workflow is $1,000 to build in Phase 1 and $250 a month to run. Because remodels and additions are researched for months, most GCs add the Phase 2 build for search ($1,000) and the Growth program at $1,000 a month in place of the $250, so a new project page goes up every week. The client portal ($2,500 setup, $250 a month) and the rendering engine ($1,500) are the add-ons GCs ask about most. We don’t promise rankings or lead counts. Every add-on is on the pricing page.
What should a general contractor’s website have?
Finished projects, explained. A homeowner planning a kitchen, a basement or an addition wants to see work like theirs, read what it involved and get a feel for how you run a job: the design stage, permits, the schedule, how you handle changes. Give each kind of project its own page, show a few full projects from start to finish, and say plainly which towns you work in and the size of job you take on. That’s how Tuck GC’s own site is built.
Common questions
Can you show renderings to my customers?
Yes. You can make your own with the rendering engine ($1,500 with a training day), send us renderings to post on unlisted pages ($50 each), or have us render your design ($250 each).
Do you build sites for remodelers too?
Yes. Additions, basements, kitchens and bathrooms each get their own page, written around the towns you want.
Can proposals and contracts be faster?
A pricing and contract system built from your own price list and contract produces a priced proposal and a contract ready to sign. It starts at $2,500, quoted in writing.
Is Signet Workflow’s system the one Tuck GC uses?
Yes. Signet Workflow grew out of Tuck GC, a design-build general contractor in Northern Virginia. The website approach, the weekly project pages, the client portal and the rendering engine all ran on Tuck GC’s own jobs before they were offered to other contractors.
Can Signet Workflow post renderings for my customers?
Yes. Send a finished rendering and Signet Workflow posts it to its own unlisted page of your site for $50, ready to send to your customer. Growth includes four a month.
Long projects need a site that answers questions before the first meeting. Tell us about your work and we’ll send a written proposal. Call (703) 261-9060 or send a message.
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