Websites and lead systems for roofers
A roof is one of the biggest checks a homeowner writes, and they want proof before they let anyone on it. We build a site full of your real roofs, in the towns you want, and keep it growing every week.
After a windstorm, a homeowner in Fairfax finds shingles in the yard and searches “roof repair near me.” Dozens of roofers show up. The one with photos of finished roofs on nearby streets, recent reviews and a page that loads before the next search gets the inspection.
What roofing customers search
Roofing searches tend to follow the job:
- Roof replacement, by material: architectural shingle, metal, slate, flat roofs.
- Repair and leaks, often after a storm.
- Insurance and storm damage inspections.
- Gutters, skylights and siding work that comes with a roof.
In the targeting session we settle which of these you want more of and where, and every page title is written to match.
What we build for roofers
- A fast website. A hand-built HTML5 site with a page for each roofing service you want to grow, a gallery of your own work, and an inspection request form that lands in your Gmail.
- A page and a video every week. Every finished roof you send becomes its own page and video: the material, the town and the photos from the ground and the ladder.
- Reviews and your Business Profile. A review request after every roof and two Business Profile posts a month. Homeowners comparing roofers read reviews closely.
- Google Ads. Campaigns for replacement and repair searches in your towns, which you can raise after storms and lower when the crews are booked.
- The client portal. Long roofing jobs tracked from inspection to final payment in one place, with each customer’s photos, documents and signed contract on their page.
Your part
Photos before, during and after each roof, a few notes on the material and the problem you fixed, a short video a week, review requests, and same-day answers to leads.
What does a website for a roofing company cost?
Signet Workflow’s price for a roofer is the same fixed list every client gets: $1,000 for the Phase 1 build, then $250 a month for hosting, email and the lead form. Roofers who want replacement work in specific towns add the $1,000 Phase 2 build and the Growth program at $1,000 a month, which replaces the Website fee. Storm-season ads are $500 to set up and $500 a month on top of the budget you pay Google. We don’t promise rankings or lead counts. Every add-on is on the pricing page.
What should a roofing company’s website have?
Roofs on streets the homeowner recognizes. A replacement page, a repair page, and a page for each material you install (architectural shingles, metal, flat roofs), each with photos of your own jobs. Explain how an inspection works, whether you help with insurance claims, and what the warranty covers. Homeowners are wary of storm chasers, so your address, license, years in business and reviews from neighbors carry more weight for a roofer than for almost any other trade.
Common questions
Can you help after a storm?
Ads can put you in front of storm searches within days, and your budget is yours to raise or lower. Search pages build over months, so storm work is where ads help most.
Will you show my real roofs?
Yes. On Growth, each week’s page is about one finished roof, from your photos and notes. Nothing is stock.
Can the portal track insurance jobs?
The portal keeps each customer’s status, notes, files, contract and payments together. It’s set up as is; changes for insurance workflows are quoted as custom work.
Can Signet Workflow run ads after a storm?
Yes, if you have Google Ads with Signet Workflow. Campaigns are set up ahead of time for the towns you cover, so after a storm the budget can be raised for a few days with your written OK, then brought back down.
Should a roofer explain insurance claim work on the site?
If you help homeowners with insurance claims, say so and explain how it works. Signet Workflow writes it from your own process, and you approve it before it goes live.
Tell us which roofs you want more of and in which towns. We’ll go over your site and Business Profile with you, then send a proposal. Call (703) 261-9060 or send a message.
Other trades: Siding companies · Gutter companies · Window companies · General contractors