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Websites and lead systems for siding companies
Siding changes how a whole house looks, so homeowners shop with their eyes. We build a site full of your finished houses, with a page for each product you install, aimed at the towns you want.
A homeowner in Centreville is tired of painting old wood siding. They search for fiber cement installers, and they spend most of their time on photos. The company with whole-house before-and-afters on streets they recognize gets the estimate.
What siding customers look for
Siding searches tend to start with a material:
- Fiber cement, vinyl, engineered wood and stone veneer.
- Siding replacement after storm or water damage.
- Trim, soffit and fascia work that comes with a siding job.
- Color and style ideas, searched with photos.
In the targeting session we choose which materials and towns you want to lead with, and each page is written around them.
What we build for siding companies
- A fast website. A hand-built HTML5 site with a page for each siding product, large before-and-after photos that still load fast on a phone, and an estimate form that lands in your Gmail.
- A page and a video every week. Every finished house becomes its own page and video: the product, the color, the town and the photos.
- Reviews and your Business Profile. Review requests after every job, and Business Profile posts that show your finished houses to people searching nearby.
- Google Ads. Campaigns for the products you want to sell, in the towns you want to work.
- The client portal. Estimates, color selections, contracts and payments tracked for each customer in one place.
Your part
Wide photos of each house before and after, the product and color, one short video a week, review requests, and same-day answers to leads.
What does a website for a siding company cost?
For a siding contractor, Signet Workflow’s Phase 1 build is $1,000 and the Website level is $250 a month. Siding is a large, slow decision, so most companies add the $1,000 Phase 2 build for search and then Growth, which costs $1,000 a month instead of $250 and puts a whole-house before-and-after on your site every week. Google Ads adds $500 to set up and $500 a month, with the ad budget paid to Google. We don’t promise rankings or lead counts. Every add-on is on the pricing page.
What should a siding company’s website have?
Whole houses, before and after, from the same angle. A page for each material you install (vinyl, fiber cement, engineered wood) that explains how it holds up, what maintenance it needs and what a typical house takes. Show trim, soffit and wrap work up close, because that’s where homeowners judge the craft. If you replace rotted sheathing or add house wrap as part of the job, say so; it answers the question of why your quote is higher than the next one.
Common questions
Will big photos slow the site down?
No. We size every photo for speed and build every page to a target of 100 on Google PageSpeed, so large before-and-after photos still load fast on a phone.
Can you show colors and styles?
Yes. Project pages name the product and color from your notes, so homeowners can find houses like the one they want.
Do you do gutters and trim pages too?
Yes. Any service you want to grow can have its own page, chosen in the targeting session.
Will big before-and-after photos slow my site down?
Not the way Signet Workflow builds it. Each photo is saved in a modern format at the sizes phones and desktops need, and only the first one loads right away. Our first contractor rebuild carries 57 project photos, and its home page went from 81 to 100 on Google’s phone speed test.
Can my siding pages cover trim and gutters too?
Yes. Each service you want to grow gets its own page, and related work such as trim, soffit, fascia and gutters can be pages or sections, depending on how much of it you do.
Show us the houses you’re proudest of. We’ll go through your site with you and send a written proposal. Call (703) 261-9060 or send a message.
Other trades: Window companies · Roofers · Gutter companies · Painters