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Websites and lead systems for window companies
Replacement windows are a considered purchase: homeowners compare brands, materials and installers before they invite anyone in. We build a site that answers those questions with your own installs, in the towns you want to work.
A homeowner in a 1980s Springfield colonial has drafty windows and a quote from a national chain. Before signing, they search for local installers. They call the one whose site shows double-hung replacements on houses like theirs, with clear steps from measure to install.
What window buyers search
Window searches usually name a product or a problem:
- Replacement windows by type: double-hung, casement, bay and bow, sliding patio doors.
- By material or brand: vinyl, fiberglass, wood-clad, and the lines you install.
- Problems: drafty windows, fogged glass, rotted sills.
- Egress windows for finished basements.
In the targeting session we pick the products and towns you want to lead with, and each gets a page written to match.
What we build for window companies
- A fast website. A hand-built HTML5 site with a page for each window type and material you sell, photos of your installs, and a request form for an in-home measure that lands in your Gmail.
- A page and a video every week. Each finished install becomes its own page and video: the house, the old windows, the new ones, and the town.
- Reviews and your Business Profile. Review requests after every install and Business Profile posts with before-and-after photos.
- Google Ads. Campaigns for replacement searches in your towns, aimed at the product lines with the best margins.
- The client portal. Measures, quotes, orders and installs tracked in one list, with signed contracts and deposits through your own PayPal account.
Your part
Before-and-after photos from inside and outside, the product and size notes, one short video a week, review requests, and same-day answers to leads.
What does a website for a window company cost?
Signet Workflow builds a window company’s site for $1,000 and runs it for $250 a month, with hosting, business email and the estimate form included. To compete with the national window brands in the towns you want, add the Phase 2 build for search ($1,000) and Growth at $1,000 a month in place of the $250. Google Ads is an add-on at $500 setup and $500 a month, plus the budget you pay Google. We don’t promise rankings or lead counts. Every add-on is on the pricing page.
What should a window company’s website have?
A page for each product line you install (replacement windows, bay and bow windows, patio doors, entry doors) and a page for each brand you carry, with photos from local homes rather than the manufacturer’s catalog. Homeowners compare a local installer with the big chains, so say what you do differently: your own installers, how long an install takes, how you handle trim and cleanup, and what the warranty covers. A clear way to book an in-home measure matters more than a price calculator.
Common questions
Can you show the brands we install?
Yes, using your photos and the product names you give us. Each product line you want to grow can have its own page.
How do we compete with the national chains?
With a fast site full of real local installs and steady reviews. Growth adds a page about one of your jobs every week, aimed at the towns you want.
Can the portal take deposits?
Yes. Payments go through the portal into your own PayPal business account. Signet never holds your money.
Can Signet Workflow help a local window company compete with the national chains?
That’s what the Growth program is for. Signet Workflow publishes a page about one of your local installs every week, in the towns you choose. Over a year, those pages give Google and homeowners something the chains’ national pages can’t: proof of work on nearby streets.
Should I name the window brands I install?
Yes, if you install them. Homeowners search by brand, so Signet Workflow can give each brand you carry its own page, with your installs, written in your words rather than the maker’s.
Tell us which products and towns matter most to you. We’ll review what you have now and put a proposal in writing. Call (703) 261-9060 or send a message.
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