Websites and lead systems for painting companies
Painting is crowded, and homeowners often call whoever looks most careful. We build a site that shows careful work: clean lines, protected floors, finished rooms and houses in the towns you want.
A homeowner in Alexandria wants the whole interior painted before a move. They ask neighbors and search. They call the painter whose site shows rooms like theirs, explains prep and cleanup, and has recent reviews mentioning both.
What painting customers search
Painting searches split by the job:
- Interior painting: whole houses, single rooms, ceilings, trim.
- Exterior painting: siding, trim, decks and fences.
- Cabinet painting and refinishing.
- Drywall repair before painting.
In the targeting session we choose which of these you want more of, and in which towns, and the pages are written to match.
What we build for painting companies
- A fast website. A hand-built HTML5 site with a page for each painting service you want to grow, photos of your finished rooms and houses, and an estimate form that lands in your Gmail.
- A page and a video every week. Each finished job becomes its own page and video, showing the color, the prep and the town.
- Reviews and your Business Profile. Review requests after every job; in painting, reviews that mention care and cleanup win work.
- Google Ads. Campaigns for the work with the best margin for you, such as whole-house interiors or cabinets.
- The client portal. Estimates, color choices, scheduling and payments for each customer in one list.
Your part
Before-and-after photos of each room or house, the colors used, one short video a week, review requests, and same-day answers to leads.
What does a website for a painting company cost?
A painting company pays Signet Workflow $1,000 for the Phase 1 build and $250 a month for the Website level. Painters who want interior, exterior or cabinet work in chosen towns add the Phase 2 build for search ($1,000) and Growth at $1,000 a month instead of the $250, which adds a page about one of your finished jobs every week. Google Ads is $500 to set up and $500 a month on top of your Google budget. We don’t promise rankings or lead counts. Every add-on is on the pricing page.
What should a painting company’s website have?
Your prep, not just the finished wall. Homeowners hiring a painter worry about the furniture, the floors and the mess, so show the drop cloths, the masking and the patched drywall as well as the final coat. Give interior, exterior and cabinet work their own pages, name the paint lines you use, and say how long a typical room or house takes. Photos of real rooms in local homes, with the colors named, help a homeowner picture their own. If you offer color consultations, say whether they’re free and who does them, and whether you work around a family still living in the house.
Common questions
How do we stand out from other painters?
With pages about your real jobs in the towns you want, steady reviews, and a fast site. Growth adds one of those pages every week.
Can you build a page for cabinet painting?
Yes. Each service you want to grow gets its own page, written around it.
How long until we see results?
Plan on about 12 months for search results to build, with early signs in your monthly report. Ads can bring leads within days.
Can Signet Workflow help a painter get more exterior work?
Yes. In the targeting session you tell Signet Workflow which work you want more of. If it’s exteriors, your exterior page is written around the towns you name, the weekly Growth pages favor exterior jobs, and ads, if you add them, can be limited to exterior searches.
Should I list the paint brands I use?
Yes. Naming the paint lines you use answers a question homeowners ask, and Signet Workflow can mention them on each service page once you confirm which ones.
Tell us whether you want more interiors, exteriors or cabinets. We’ll look at your site with you and send a written proposal. Call (703) 261-9060 or send a message.
Other trades: Flooring companies · Siding companies · General contractors · Landscapers