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Websites and lead systems for flooring companies
Flooring buyers compare materials, prices and installers, and they want to see floors like theirs in homes like theirs. We build a site that shows your installs, product by product, in the towns you want.
A homeowner in Bethesda wants to replace carpet with hardwood upstairs. They search “hardwood floor installation” and spend an evening comparing photos. They call the installer whose site shows stairs and landings done cleanly in houses like theirs.
What flooring customers search
Flooring searches usually start with a material:
- Hardwood installation and refinishing.
- Luxury vinyl plank, laminate and tile.
- Stairs, landings and transitions.
- Basement flooring and water-resistant options.
In the targeting session we choose which floors and towns you want to lead with, and each gets its own page.
What we build for flooring companies
- A fast website. A hand-built HTML5 site with a page for each flooring type, photos of your installs that load fast on a phone, and an estimate form that lands in your Gmail.
- A page and a video every week. Each finished floor becomes its own page and video: the material, the rooms and the town.
- Reviews and your Business Profile. A review request after each floor is finished, and Business Profile posts built from your photos.
- Google Ads. Campaigns for the materials you want to sell more of, in your towns.
- The client portal. Measures, material choices, contracts and payments for each customer in one place.
Your part
Before-and-after photos of each room, the product and color, one short video a week, review requests, and same-day answers to leads.
What does a website for a flooring company cost?
A flooring company’s site from Signet Workflow is $1,000 for the Phase 1 build and $250 a month for the Website level. For pages that rank in chosen towns for hardwood, luxury vinyl plank, tile or refinishing, add the Phase 2 build for search ($1,000) and Growth at $1,000 a month in place of the $250. Google Ads is $500 setup and $500 a month, plus the ad budget you pay Google. We don’t promise rankings or lead counts. Every add-on is on the pricing page.
What should a flooring company’s website have?
A page for each floor you install or refinish, with photos of finished rooms in local homes and the product named. Homeowners want to know how long the job takes, whether they can stay in the house, what happens to the old floor and the baseboards, and how soon they can walk on it. If you have a showroom, say where it is and when it’s open; if you bring samples to the house, say that. Dust control and furniture moving are worth a paragraph each, and so are stairs, which many homeowners ask about last. Say whether you install over radiant heat or concrete slabs, if you do.
Common questions
Can you show the products we install?
Yes. Project pages name the material and color from your notes, and each product line you want to grow can have its own page.
Does refinishing get its own page?
Yes, if you want that work. Each service chosen in the targeting session gets its own page.
Who owns the photos and the site?
You do. Your photos, site files, domain and accounts are yours, and a current copy of your site is saved to your Google Drive after every update.
Can Signet Workflow show the floors I’ve installed?
Yes. On Growth, every week Signet Workflow turns one of your finished jobs into its own page, with your photos, the product, the room and the town. Your video of the finished floor goes on your YouTube channel and on the same page.
Should my showroom be on the site?
If you have one, yes: its address, hours and parking, and photos of the inside. If you bring samples to the house instead, Signet Workflow says that plainly so homeowners know what to expect.
Tell us which floors you want to sell more of. We’ll go over your current site and send a written proposal. Call (703) 261-9060 or send a message.
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